Innovation is used in many contexts, however, how can we define it with purpose in comparison to an invention?
 
This session provides a framework to define and apply innovation strategies to solve customer problems and looks at innovation from the perspective of delivering a better experience.
 
Discover the power of “EXPERIENCES” 
 
Learn how "experiences" can help you reach new customers or expand into new markets and grow sales. Companies that create experiences have a competitive advantage by delivering on a more complete set of customer needs, which makes experiences more difficult to copy. Experiences can also increase customer loyalty and the value of your brand.
 
As companies’ pursue to grow at faster pace, lower cost and greater profit margins, they have a need to look across corporate boundaries and design business models that are open for contributors in their ecosystems. Known as Open Innovation, we will look at ways to think holistically about managing innovation and design platforms with incentives for external parties to contribute with value and profit from a shared business model. 
 
To help you on the journey to sell solutions that are truly innovative, you learn a framework to collect insights and turn these into profitable experiences that customers want to buy.
 
You will learn:
What is Innovation vs Invention?
The Necessity to Innovate
Innovation as an Experience
Open Innovation
Platform Strategy
Human Centred Innovation
Innovate Humans with Breathwork & Meditation
 
Fee: AUD 5,000 (ex GST)